A few years ago on a company training event, I heard the story of the two marketing scouts who went to Africa to study the prospects for their shoe business.

One sent back a telegram saying :  “Situation Hopeless. No one wears shoes here”

The other also sent back a telegram : “Glorious business opportunity. They have no shoes here”

How could two people in the same place, see the situation so differently?

It comes down to attitude. It’s how we choose to program our minds to see, as I say, “Problems or Possibilities”

Success is an attitude.

It’s a simple statement and yet is so true.

Often when we are facing a difficult situation, a challenge or have the odds stacked against us, it’s that little voice in our heads that becomes the difference between success and failure.

The story we tell ourselves shapes the way we think and in turn determines the actions we take.

You cannot begin to even taste success until you first develop the right attitude. It’s not just about having a positive mindset but also about tenacity, determination and relentless commitment.

This video is taken from an Amercian High School Football game and has had over 8 million hits on YouTube!

It features a young man by the name of Apollos Hester who just oozes a great attitude.

As you watch it, think about the last time you had an attitude or belief as powerful as his.

Just think how much more you could accomplish with this kind of attitude.